There are a lot of abandoned shopping carts and bad sales numbers in your online company. Redesigning your website with user-centered design (UX) in mind might help you generate more leads rather than spending more money on advertising.
User experience is referred to as UX. To put it simply, it’s an approach to design that focuses more on the user’s experience than on the product itself. User experience (UX) design for websites is focused on making the viewing experience as smooth as possible.
Whether a consumer makes a purchase depends on whether they have a positive user experience when they arrive on your landing page.
The “moment of truth” refers to the exact time when a website visitor chooses whether to stay on the page. In an average eCommerce customer journey, there are several such “moments of truth” or “important consumer choices.” These actions include adding an item to your shopping cart, going through the checkout process, signing up for a mailing list, and, of course, making a purchase.
In order to increase the number of “moments of truth,” we’ll look at seven UX improvements you may make to your website.
1. Have a Search Bar on Your Landing Page
Landing pages are an essential part of the user experience and should be prioritized if your eCommerce website is underperforming. Landing page design is crucial since it is the first thing people see when they arrive on your website. For many people, deciding whether to go beyond the landing page and begin browsing is a moment of truth.
Uncomplicated to navigate are the hallmarks of the finest landing pages. A search bar is often the first thing visitors see on a website rather than a comprehensive sitemap.
The look and feel of your search tool is as crucial as its exposure. To bring attention to a search box that doesn’t deliver beneficial results is a waste of effort. The best search bars are the ones that are intuitive, and only an expert can help you do this. To find such an expert, you can search online for “web design services near me”.
2. Add a Similar Items Panel
Many websites now feature “similar things” or “recommended for you” section as part of their product pages in order to assist clients in finding precisely what they’re seeking.
Inexperienced or “just browsing” visitors are mainly well served by recommendation panels, which help them decide. Some of these visitors might be prospective consumers who came across your site by accident or because an ad struck their eye. There is no single product in mind, but they have already been persuaded to go beyond the landing page and explore all of what you offer.
Amazon’s “often purchased together” structure may provide intelligent recommendations based on past purchase history. Products in the same category may also be shown.
3. Design for Browser and Mobile UX
People may now operate from almost anywhere because of the widespread use of digital communication technologies during the COVID-19 outbreak.
Along with the new remote working standards, a variety of tasks hitherto tied to particular physical and psychological settings have become more widely available.
Online buying was formerly confined to the privacy of our homes, but in 2015, mobile eCommerce traffic overtook desktop browsing for the first time, and the trend has persisted ever since.
With more than half of eCommerce website visits being mobile, there is no justification for ignoring mobile browser design in your UX considerations. As a result, we still prefer to make purchases on a computer, although most of our surfing is done on a mobile device.
Customers nowadays may have to go through many versions of a website on their way to final purchase. Therefore, you need to make switching between these versions as simple as possible for your customers. Using visual design principles and unambiguous branding, you can ensure consistency across all viewing platforms.
Because of the wide range of screen sizes and dimensions, your website should be configured to automatically adjust to the device being used to deliver the best possible user experience. The responsiveness of the website and its features gives rise to the term “responsive design.”
Ensure that all buttons and links have the proper size and margin to avoid user irritation while using a mobile device to access your site.
Remember that since mobile websites are often read on the move and on smaller devices, visual material such as images and videos are more effective than long text. You can do all this. Expert advice is advised. You can find such an expert when you search on Google for “website design services near me”.
4. Make Options and Availability Clear
Pop-ups and banners might drive people away from a website. It’s easy to lose customers when a website is difficult to use or frustrating. Avoid these potential sources of dissatisfaction to encourage customers to make a purchase.
Nothing frustrates the user experience more than finding out at selection that a product you want to buy is unavailable. This may be avoided by clearly showing when a product is out of stock and making it simple for customers to know what other alternatives they have.
5. Take Advantage of Personalization
One of the most significant time-management tactics of the modern-day is learning to ignore digital distractions. Digital marketing may be difficult because of this increase in productivity. As a result, personalization comes into play.
The best buddy of an eCommerce business is a cookie placed on the customer’s computer. Not only can you show things they’ve previously looked at after leaving your website, but you can also use them to customize each individual user’s experience.
Personalizing your store’s UX by adjusting the site’s navigation is a terrific idea. In order to keep track of what a user was looking at on a prior visit, cookies are used. Dynamic navigation choices may nudge them toward that page when they return.
As you plan your customization approach, remember the way cookies are used has already undergone significant modifications because of privacy concerns and a backlash against aggressive online monitoring. GDPR has played a huge role in this move; given that Google is phasing out third-party cookies, these changes are likely to be implemented worldwide.
That doesn’t mean that website customization is going away; it just means that the emphasis will move to first-party data. In the emerging paradigm, client involvement is the new currency of personalization, and gathering consumer information via contact forms and user accounts is more vital than ever.
6. Implement Live Chat
When a prospective consumer is unsure about a product and wants more information or confirmation, that’s when the stakes are very high.
Fashion shops may increase sales by displaying the model’s size in a product’s description or on the product itself. However, more complicated issues may need a more thorough answer.
Your website visitors may elect to contact you if they have queries that aren’t answered on the product page. To make this procedure as straightforward and simple as workable, incorporate live chat on your website besides employing a specialized customer support staff and doing rigorous contact center QA testing.
Using live chat, you and your website visitors may engage in real-time conversation over a web platform. Many tools and plug-ins are available to make this happen on your website.
It is possible to increase conversions by using a live chat feature that enables your customer service representatives to act as sales representatives. It is possible to convert website visitors while they are still thinking about the product, as email has a time delay.
7. Streamline Your Checkout Process
In most consumer journeys, the most critical decision is made at the checkout. People are more inclined to make a payment if it is made simple for them to do so. Unnecessary barriers to completing the purchase in your checkout process might cost you revenue.
Asos noticed a 50% drop in cart abandonment in 2011 after they eliminated the requirement to sign in or establish an account to buy. Even if there are certain benefits to requiring a customer’s account, it should be a choice, not a must.
Automated sign-up processes from social media platforms like Facebook or Google — such as accepting payments through PayPal — may streamline the transaction process to just two mouse clicks. You can speed up the checkout process by ensuring that all of your forms are designed for auto-fill.
About forms, labels should be placed above or in front of the input boxes rather than within them. There are labels in the form that fade away as soon as a consumer inputs their information, which means they may become distracted and have to start again.
A/B testing is an excellent way to keep track of which modifications in your checkout process have the best results. Maintain a high standard of quality assurance as well. It’s possible that a glitchy or buggy checkout can pop up during development, but this might have disastrous effects on the user experience of your website.
Having many leads is just as important as making the process as simple as workable for them. If you’re not getting enough leads, you might purchase them. If you do this, your income may rise.
Because of following the seven recommendations we’ve offered, you may get clients at critical stages in the customer experience and transform them into customers. The above user-centered suggestions will help you enhance your conversion approach. Remember to also search online for a “website development company near me” to get a firm that will help you out.