So this tutorial is for WordPress dummies (non-technical WordPress users like you) who have always wanted to learn how to use WP Advanced Ads tracking Add-on.
Matter of fact, this post is particularly going to be teaching you about how the WP Advanced Ads tracking Add-on comes equipped with a feature that gives you the ability to spread impressions and clicks over a given time (for instance, your ad campaign period).
Let’s get down to it, shall we?
What is WP Advanced ads Tracking Add-on?
I’m sure you all know what WP Advanced Ads Plugin is used for so I’m just going to jump into the meat of the article.
In the simplest of definitions, according to RicheeRank, the WP Advanced ads is a plugin that lets you setup and run banner ads on your WordPress enabled site.
The WP Advanced ads Tracking Add-on on the other hand is a Premium but optional, added feature that integrates with WP Advanced ads plugin and gives the plugin the ability to track advertising data like clicks, impressions, traffic demography and the likes.
Think about it like Google Analytics… but for ads.
Now, there’s a certain feature within this Add-on that enables you the user to spread impressions over a period of time as I mentioned earlier. I’m going to be showing you why you need this feature and exactly
how to go about using it.
Why you might need to spread ad impressions
Being able to spread ad impressions for clients who purchase ads on your site is important so you can sell ads based on impression KPIs.
For instance, you could tell an advertiser that you sell 100,000 Nigerian Instagram followers on an Ad for X amount of dollars.
Personally, I’ve had a few prospective advertisers approach me specifically asking to pay only for a set number of impressions as opposed to the “pay a flat fee per ad space, per month” mantra that is popular among most bloggers.
Furthermore, back when I was working for a Media Buying Agency, I typically had KPIs to get client campaigns up to predefined impressions within a set time period.
How to use the WP Advanced Ads Tracking Add-on to spread impressions and clicks
Step 1: Login to your WordPress admin dashboard.
Step 2: Go to the WP Advanced Ads plugin and go to “Ads”.
Step 3: Click “Edit” an Ad and scroll down to the “Ad Stats” meta box.
Step 4: (You’ll see current ad impressions and clicks the ad has already generated so far).
Set a maximum number of clicks and impressions the ad is allowed to accumulate and click “Update” to save.
Now, let’s say you imputed 100, 000 impressions and 1,000 clicks into the options in the Ad Stats meta box.
To evenly spread those figures, once you set a start and end date for the ad (let’s assume it started on the 1st of the month and is scheduled to end on the 30th), this option will automatically ensure that impressions and clicks are spread out evenly throughout those 30 days.
Once the 30 days are over, the Ad will automatically be disabled and your campaign goal for that Advertiser would have been achieved.
And that’s exactly how to use the WP Advanced Ads tracking Add-on to spread impressions and clicks over a period of time.