What to consider when redesigning a website
Freshen-up or total makeover?

Is your website sensation a minimal stale and out-of-date? Most likely your profits are stagnant? If you answered of course, it may possibly be time for a web-site redesign. And whilst redesigning a site could possibly feel overwhelming, with the appropriate pre-function and a sound program, any modest enterprise proprietor can experience the added benefits of a web-site overhaul.

A web-site redesign can assist you breathe new lifetime into your website, revive your product sales, and provide you new purchasers.


On the other hand, there are a few crucial issues to take into consideration before you embark on a web site redesign journey.

In this write-up, we’ll address:

Let us get started off!

When is the right time to redesign your website?

First, let us converse about timing. Redesigning a internet site is an financial commitment in your enterprise — an investment decision of time and, normally, dollars. So you want to be confident now’s the time for a web-site redesign. Choose a shut search at your present internet site and check with:

Is it refreshing?

If your website feels stale — primarily when you seem at it versus competitor websites — and it’s been a number of many years considering the fact that the past overhaul, it is a very good notion to redesign your web page. This offers you the fantastic chance to modernize the style and design and be certain your web-site appears to be like professional.

Are your sales stagnant?

If your revenue have slowed or you are not getting sufficient client inquiries or new potential customers, this could be a indicator that your web page is tricky to navigate or that your website visitors just can’t discover the data they want. Redesigning your web site will permit you to make your website a lot easier to use as nicely as boost your conversion level.

Is it latest?

If you’ve pivoted your enterprise and your web page continue to lists expert services and products you no extended offer, it’s time to embark on a redesign journey. By redesigning your web-site, you’ll be capable to checklist the present solutions and delivers and eliminate customer confusion about what you present.

How to method redesigning a site

When it comes to site redesign, you can opt for a insignificant website refresh or acquire on a total redesign.

Site refresh

As the title implies, a site refresh refers to making slight changes and updates to the articles which is now there. This can contain altering up the pics employed on the site or updating your colour plan.

A web-site refresh is suggested when you’re generally satisfied with your web site but it could use a refreshing coat of paint. You can finish a web page refresh comparatively rapidly.

If only a handful of internet pages need to have updating, you’re much better off picking out to refresh your internet site.

Two people sitting at a computer desk viewing color swatches

Website redesign

Not like a site refresh, redesigning a web-site is more included. It signifies fully changing the look and come to feel of your website as perfectly as crafting new duplicate, changing illustrations or photos/videos, and coming up with a new web site framework for less difficult navigation.

A web page redesign can consider weeks, probably even months, depending on the measurement of your site.

But if your site is not bringing you revenue or your conversion charge is minimal, then it is better to select the site redesign solution to give your web page a new life.

What to take into consideration when redesigning a web site

Now that you know if your website needs a refresh or a redesign and when you should redesign your tiny small business website, let’s communicate about what you need to retain in head.

1. Complete a internet site audit

1st things 1st — audit your recent internet site. This will support you figure out if you need to have to redesign the total site from scratch or simply just update a handful of important webpages. A couple features to glimpse out for incorporate:

  • The amount of pages you have and if they are even now related to your delivers
  • Out-of-date internet site copy
  • Broken links that will need to be redirected to new or recent web pages
  • Your internet site targeted visitors and visitors so you can compare the results of your redesign

You also can produce a web page study and question your recent shoppers and customers to fill it out. This is a great way to get a firsthand account of how your focus on audience takes advantage of your site and what they struggle with.

2. Recognize your web site goals

Decide what purpose your web-site has in your total business enterprise tactic. In other words, what do you want your people to do after they land on your web-site? This could include:

  • Signing up for your e mail list
  • Checking out your on the web store
  • Booking a consultation get in touch with

Based on your internet site aims, you can decide the purchaser journey and determine what the contact-to-motion (CTA) should really be on each individual web page of your web page. Make it as uncomplicated as probable for your internet site guests to just take that future motion.

3. Come to a decision on your visual type

Subsequent, decide on the visual model for your internet site.

Your web-site need to match the relaxation of your model and enchantment to your concentrate on viewers.


It’s also a excellent idea to pay a visit to a couple of competitor internet websites and take note models and functions that inspire you. Just don’t forget, your site need to uniquely represent your organization — no duplicate and paste allowed!

Alternatively, you might make a decision to go in the reverse way to stand out much more. This is a fantastic concept if your current market is extremely saturated and you want an edge about your opponents.

Editor’s be aware: GoDaddy’s Sites + Advertising and marketing resolution would make it a snap to develop a cohesive appear across your site, social media profiles, e-mail advertising and far more!

4. Assemble all your content material

So you have bought your visible style, you’ve made the decision on your site goals, and you know precisely what requirements to be updated and changed. Now is the time to obtain all the articles you are going to want for the redesign.

This can include things like:

  • New duplicate for all the internet pages on your web page, such as consumer recommendations
  • New pics — which could suggest you need to have to set up a photoshoot
  • Checklist of instruments, plugins and other integrations that need to have to be included to your web page

Time-preserving idea: Request for recommendations from glad clients every single time you full a occupation, satisfy an purchase, and so forth.

5. Come to a decision if you want to Do it yourself or employ a designer

Two people standing at a drafting table

Once again, redesigning a web site is an expenditure. Do you have the time, dollars, skill and/or willingness to master? Or would you instead employ a professional to do the major lifting?

With the do-it-on your own (Do it yourself) strategy, you may well redesign your internet site utilizing a premade template or theme and replace the content with your individual. Or you could commit in a Diy website style and design training course that walks you as a result of the total course of action of creating a internet site from scratch (or a lot more from scratch).

Using the services of a designer suggests you’ll function with a specialist web designer to comprehensive the redesign. Although you are going to need to provide your designer with the articles for your web site, they’ll do most of the do the job — releasing up your time to focus on what you do finest.

Both equally procedures arrive with their individual set of pros and downsides. We’ll address those people later on on, but preserve in mind that the closing preference depends on how a lot time you have and the funds you have available. This brings us to the remaining issue you need to continue to keep in mind when redesigning a site — allocating a funds.

Similar: 7 causes why it is worthy of investing in experienced web-site improvement

6. Allocate a price range

As mentioned before, you can decide on to do a website refresh or opt for a entire redesign. Based on the complexity of your job, you need to allocate the proper spending plan.

For case in point, if you’re entirely redesigning a internet site, you also have to have to believe about whether or not you’ll employ the service of a expert copywriter or create the duplicate oneself. Equally, if you need a brand name photoshoot, you will have to include that to the price of your internet site redesign.

Moreover, selecting a designer will be extra costly than working with the Do-it-yourself technique — so that’s yet another detail to hold in brain when it will come to your redesign spending budget.

Professionals and cons of redesigning your internet site yourself

Applying the Do it yourself solution to redesign your web page is undoubtedly a viable technique. But as with nearly anything else in lifestyle, there are professionals and drawbacks.

Execs of Diy site redesign consist of:

  • You are going to preserve dollars by not using the services of a designer, copywriter, photographer, and so forth.
  • You will get to know your web site system inside and out.
  • You will be ready to confidently update your web page when you have to have to.

The draw back of redesigning a site on your own is that it can be pretty time-consuming, specifically if you are a starter.

Execs and disadvantages of selecting a designer

If you really don’t have a large amount of time on your hand, selecting a designer might be your best option.

Execs of hiring a designer contain:

  • Frees up your time so you can emphasis on other duties in your business.
  • You are going to finish up with a exclusive web-site that appears to be like experienced.
  • Your internet site will stand out and be set up in a way that will help you get to your goals.

The draw back of hiring a designer is that it can be an pricey possibility. Moreover, some designers have a lengthy waitlist, which signifies you might have to wait a couple of months for your challenge to be performed.

Redesigning your website with WordPress

If you’re employing WordPress to redesign your website, you have a pair of options. You can choose for a total redesign with a custom made-coded theme. This selection will probably be the most expensive if you’re hiring a specialist designer.

Alternatively, if you have the time and the will to find out code, you can make a custom concept on your own. Maintain in brain that this can be rather time-consuming if you are a newbie coder.

One more solution is to use a premade WordPress topic as the foundation and personalize it with your colours, fonts and content material. This option is rather productive as it enables you to redesign a internet site rapidly and is often cheaper, even if you’re hiring a designer.

Applying a website builder to redesign your website

With a website builder, your redesign can be a ton more simple. Most web page builders use a drag-and-drop interface, which can make it easier to comprehensive the redesign your self. There’s also no complex code so you can complete the redesign a great deal speedier.

Relying on the web-site builder you use for your web-site, you might have to redesign the web pages from scratch. On the other hand, some website builders arrive with created-in templates so you may possibly just will need to switch to a new template and incorporate your content material, hues and fonts.

Redesign your internet site with GoDaddy’s Internet site Design and style Providers

Splash screen for GoDaddy Website Design Services

If your website is in dire will need of a redesign, GoDaddy’s Web site Style and design Companies could be a wonderful option. Compared with many unbiased designers, the GoDaddy design and style group delivers a quick four- to six-7 days turnaround so you can launch your new web page quickly. In addition, with more than 20 many years of knowledge, you can relaxation assured that your web page will look polished and specialist.

GoDaddy Internet site Providers delivers a assortment of website structure packages ideal for websites of all sizes, from easy web-sites to on the net merchants. Ideal of all, your internet site will glance fantastic on all equipment and be optimized for lookup engines.

Let us wrap it up

Redesigning your modest small business site may well seem like a complicated undertaking. But as soon as you know your alternatives and what ways are involved, it is a lot simpler to set with each other a recreation approach to redesign your web-site.

To recap, you can redesign your web site applying the Diy technique with the enable of a premade concept or a program. Or, you can retain the services of a web designer to do it for you. No make any difference which solution you pick, preserve the next in brain:

  • Give your web page a complete audit to decide what information and functions require updating and what requirements to be eradicated
  • Identify the major goal for your website
  • Determine your visual model
  • Maintain your target audience in mind to guarantee the redesigned web site even now appeals to them

Once you’ve concluded the techniques above, collect all your articles and use the recommendations outlined in this post to assistance you redesign your web site. And if you want to hand about the redesign to a trusted professional, chat with a person of GoDaddy’s specialist designers to generate a web site that actually reflects your vision.

By Zigong