The website of a company is today its main commercial showcase. It reflects the image of the company and allows you to offer your products and services to your potential customers. Without an attractive website, attracting new customers becomes an impossible task. That is why companies are investing more and more resources in optimizing their website design. And that is why the profession of UK SEO agency is currently one of the most demanded.
Web Design, A Key Activity For Companies
The digital transformation of companies is accelerating at a dizzying rate. The so-called “fourth industrial revolution” will generate more than 300,000 new jobs in app development companies UK alone before the end of 2021. On the other hand, the digital agenda for UK foresees that by the end of this year 2020, 16 million new jobs will have been created in our continent in the digital sector. And everything indicates that these figures will continue to grow.
In this context, CEOs of companies are aware of the need to digitize their activity and know that their website is their flagship within their digital strategy. The website of a company has become a fundamental marketing tool and not taking care of its design is a mistake that usually pays dearly. A corporate website must be faithful to the visual identity of the company and transform its culture and values into images. For users, a company’s website should inspire confidence and offer clear, orderly and easy-to-find information. They must also navigate the website in a comfortable, fast and secure way.
Design factors influencing marketing strategy
The design of a website must take into account numerous factors that have to be aligned with the marketing strategy of a company. The visual aspect of a website must identify the company and represent its values. To do this, you must respect their standards of visual identity, respecting, for example, their colors and fonts.
Among these factors, the following stand out:
- The images
- The fonts
- The composition
Images can be photographs or illustrations. They must be consistent with the image of the company and must attract the attention of your potential customers. All images must be rigorously selected and must reflect the identity and values of the company. For example, if the company’s potential customers are teenagers, the images should attract the attention of this audience. Or if it is a couture company that wants to position itself as an exclusive brand, the images must be elegant and sophisticated.
The use of color should also serve the objectives of the marketing strategy. The web designer has to choose the colors that represent the company and of course respect its corporate colors. It is recommended to have three colors, a main color, a secondary color and a tertiary color.
Today there are standard techniques that allow the use of any typeface, practically without limits, through a CSS3 property called font face, with the help of web resources such as “web font generators” and also a very popular catalog of free fonts for use on the web, from Google: Google web fonts.
Faced with the limitations of the past, typography on the web is gaining strength. Finally, the composition is key to organizing all the elements of the design with order and clarity. The designer must stylishly place the elements (images, fonts and videos) and harmoniously combine colors and proportions. Unlike the graphic designer, the web designer must also take into account additional aspects such as movement, navigability, usability or interactivity.
Web Design, An Essential Area In The Process Of Creating A Website
The creation of a website is a complex process where various areas converge: web design, copywriting, programming, user experience, SEO or analytics.
Specifically, web design is an essential activity that focuses on the creation of hypertext documents for viewing in different browsers (Chrome, Safari, Explorer, Firefox, etc.) and on all devices (computers, mobiles and tablets).
Web design encompasses four phases: planning, design, implementation and maintenance of websites. A web designer must master typical graphic design tools such as Photoshop, but he also has to know other tools typical of web development such as Dreamweaver, WordPress or Animate. Likewise, the web designer must control several crucial aspects in the creation of a website, such as usability, interactivity, navigability, information architecture, multimedia interaction and the optimization of content for search engines.
The profession of web designer is undoubtedly one of the most demanded professions today. If you want to develop your professional career in the field of web design, in lighthouse score you can find a wide range of academic programs specialized in the area of Web Design. You can choose between the Master of Web Design or Masters Plus, which complement the training in Web Design with training in other areas such as Graphic Design, Digital Marketing, Advertising Creativity or UX / UI.