Is .io A Good Domain Name?

Your NZ domain name should be unique, forming a distinct identity that should also relate to your business. One element that helps to create such distinction is the country-code top-level domain name (ccTLD). While .com and .in are the most popular extensions, .io is gaining popularity for its unique appeal.
Therefore, in this article, we are going to explore .io as a domain name under domain hosting. So, if you are planning to buy a .io domain name, keep reading.
What is an .io Domain Name?
The domain name .io is a country-code top-level domain name (ccTLD). This extension represents the British Indian Ocean Territory, located between Tanzania and Indonesia in the Indian Ocean. Anyone can register a .io domain name and many businesses use it globally.
Another similar country code top-level domain name you will see is .ai, which represents Anguilla in the Caribbean. However, you’ll also see many artificial intelligence companies using it.
It is also important to note that certain country code top-level domain names have strict rules regarding their usage. However, some are open to everyone.
Why Buy an .io Domain Name?
- Quick Registration
Though .io is a popular domain name extension, it is not compared to domain names with traditional endings like .com or .in. Therefore, it opens up vast chances of getting you the needed name with this extension. Hence, you can say that .io increases the chances of quick registration due to its comparatively easy availability.
- Great Fit For Domain Hack
Domain hacking refers to using a part of your brand in the domain to create a memorable URL. This ensures your branding is enhanced along with a memorable URL.
One such good example is National Public Radio, which uses the domain “n.pr,” which is the ccTLD of Puerto Rico, to enhance its brand. In the same manner, you can use .io to strengthen your branding.
- Goes Well With the Tech Community
The domain extension .io is extremely popular, especially with tech communities. This extension relates to popular terms like input/output, so it blends well with the tech community and aligns with relevant websites that use .io as their domain.
- Categorised Under The Group Generic Country Code Top Level Domains
Google treats .io domain names as generic country code top-level domains irrespective of the fact they actually come in the category of ccTLDs.
Google is familiar with the fact that businesses all over the world use .io domain names, not just the British Indian Ocean Territory. Therefore, when your website appears in search results, it won’t be specifically linked to that region.
- Two Characters
The biggest advantage of .io is that it has just two characters, which makes it short compared to many other domain options. Therefore, your domain is easy to type and remember.
Conclusion
Registering a .io domain name comes with a wide range of advantages, including creating a unique website and easy availability. It is also a great fit to use as a domain hack to create a memorable website name.